Switch to Instagram business account

How to switch to an Instagram business account

How to switch to an Instagram business account

Are you guilty of using a personal Instagram profile to promote your business? If you are, you’re missing out on a variety of business-only features, from scheduling & promoting posts to accessing Insights.

In this blog post, you’re going to discover how to switch to an Instagram business account in less than 5 minutes…

Ready? Let’s get started!

HOW TO SWITCH TO AN INSTAGRAM BUSINESS ACCOUNT

Step 1:
Open your Instagram app & go to your profile page. Not sure how to get to this page? Look for the little person icon at the bottom right hand corner of your screen.

Personal profile tab on Instagram

Step 2:
Is there a blue rectangle displaying at the top of your profile page? Does it prompt you to switch to a business account? If it’s there, you’re in luck – simply click ‘switch to a business account’, follow the next steps & you’re good to go!

Step 3:
No blue rectangle at the top of your profile page? Fear not – doing it manually only takes an extra minute or so. Click the expand menu button, also known as the hamburger button. You’ll find this a the top right hand corner of your screen.

Once you select it, a menu will display. At the bottom of the page, you’ll see ‘settings’. Click on this to view the settings menu.

Open Instagram menu

Step 4:
Scroll down the settings menu & select ‘switch to business account’. You’ll then need to:
a.) Choose the category that describes your business.
b.) Update or confirm your contact details.
c.) Connect your Instagram account to your Facebook Page.

Switch to business account option

WHAT’S FACEBOOK GOT TO DO WITH IT?

Regardless of whether you switch to an Instagram business account or create a business profile from scratch, you’ll need to connect it to a Facebook Page. Why? Simply because it’s through your Facebook Page that you can access features for your Instagram business profile. When you connect the two accounts, you:

a.) Automatically send the business information from your Facebook page to your Instagram business profile.
b.) Can access analytics for Instagram on your Page’s Insights tab.
c.) Are able to promote your Instagram posts via your Facebook ad account.

NOT CONNECTING INSTAGRAM TO FACEBOOK

If you don’t have a Facebook Page to connect your new business account to or you don’t want to connect the two, Facebook will automatically create an unmanaged Page for your Instagram business profile. You can claim your unmanaged Page via your Instagram account &, if required, merge it with an existing Page.

SWITCHING BACK TO A PERSONAL INSTAGRAM PROFILE

Maybe you’ve changed your mind, selected the wrong profile or you’re just not ready to take the leap yet. Whatever the reason, you can easily switch back to a personal Instagram account at any time.

Simply go back to settings (as per step 3, above), scroll down until you see ‘Switch back to personal account’ & select ‘switch back’.

Switch back to personal Instagram account


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